(gg)

BEIJING, Dec 21 (Reuters Life!) - Police in central
China have scotched a wine maker's plans for a mass
Christmas Eve "nude run" which the company said was a
public interest event to discourage the use of
"excessive packaging" in the industry.

Jixiang Ruyi Tobacco and Alcohol Company offered 284
people 10,000 yuan ($1,280) in cash and prizes to
participate in a naked dash through Zhengzhou, capital
of Henan province, the People's Daily reported on its
Web site on Thursday.

The company's advertisement called for "auspicious"
men and women under the age of 30 with "healthy
bodies" and "regular features" to apply.

"The goal of this streaking event is to raise consumer
awareness and declare war on the excessive packaging
of 'baijiu' through the language of the body," the
report quoted a manager surnamed Ma as saying.

"Baijiu" is a type of grain-based spirit popular in
China, and often given as an elaborately packaged gift
in the lead-up to Chinese New Year.

"The government has called for a sustainable society.
Although there is no statute limiting packaging -- and
this action may seem a bit much -- our focus is on the
broad mass of consumers," Ma said.

Over 1,700 people had applied in four days, China
Central Television (CCTV) reported on its Web site,
the overwhelming majority of them men.

"We have already invited experts from the beauty
industry to conduct physical checks on the applicants.
Their mental condition must also be sound. According
to the tests, there are only 30 or so that qualify,"
CCTV quoted a company official surnamed Cao, as
saying.

Zhengzhou police rejected the company's application
for a permit to hold the run.

"Public commercial events ... must meet moral
standards," CCTV quoted a police official as saying.
"Such mass streakings do not."

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It sounded like a great idea. A few years ago,someone came up with the idea of the running of the nudes in Pamplona Spain in leu of the running of the bulls which is cruel to the animals. This sounds like like a good event for pixies.

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Sex is one of nine reasons for reincarnation.The other eight are unimportant...Henry Miller