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SAO PAULO, Brazil (Reuters) - Two high-class brothels
hoping to attract racers and pit crews in Sunday's
Brazilian Grand Prix were shut down after they posted
sexually explicit advertisements on 30 billboards
around South America's largest city.

Sao Paulo Mayor Jose Serra demanded the billboards be
covered with blank white sheets and his code
enforcement officers sealed doorways to the brothels,
Romanza and Cafe Millenium, with concrete blocks.

The billboards showed a photo made to look like a
scantily clad woman was performing fellatio on a man
in a racing uniform. Captions on the advertisements
said in both Portuguese and English: "Do you know what
happens after the (winners') podium?."

Another advertisement in Sao Paulo targeting race car
drivers reads "emotion in every curve" alongside a
semi-nude woman, the newspaper Folha de Sao Paulo
reported.

Every year, brothel owners put up dozens of billboards
targeting rich customers who visit Sao Paulo for the
Formula One race.

But since taking office in January, the tough-talking
Serra has tried to clean up the sleazy side of Sao
Paulo, including shutting down cheap downtown hotels
frequented by crack addicts.

Prostitution in Brazil is legal, but pimping is not.
To avoid hassles from police, many brothel owners say
they run "relaxation clubs for men" and that sexual
services are not provided in exchange for money.

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