A groundbreaking advertising campaign to launch a new generation of vibrators has started running in Dublin this week.

The teaser ads for the Emotional Bliss range of vibes use the strapline ‘Moan, moan, moan… why are women always moaning?’ and directs people to the www.emotionalbliss.com website. The website is a unique, female-orientated site devoted to women and their partners.

The adverts are running on double deck Megaside and Super Rear combinations on city centre routes until the end of June.

Whilst the bold and confident campaign reflects changing attitudes towards female sexuality, it also had the potential to be viewed as controversial. So to avoid causing offensive the creative was carefully agreed in advance with the account team handling the business.

Booking was through PRG publicity based in Eastbourne.

Attached Images

ebliss.jpg (57.5 KB, 372 views)

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Look at the guy leaning against the statue...
Does he look confused or what? Does he look to you like he's trying to figure out the answer to the question?
LMAO!!!!

Heyyyy That's a pretty cool site.

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I am here for only a short time on this earth. My goal is to make everyone I see smile if only for a moment.

omg, I cannot even imagine that on the side of a bus here!

Once again,the Irish lead the way!!!! Irish

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Irish---Better to be dead & cool,then alive & uncool!
(Harley Davidson & the Marlboro Man)

I once knew from Dublin a lass,
Who had a really fine ass,
But give her EB
And just watch and see,
Her moans will have some real class.