(submitted by gekkogecko)
Oddly Enough - Reuters to My Yahoo!

LONDON (Reuters) - A magazine advertisement for
lingerie that showed a scantily clad model apparently
masturbating was banned by Britain's Advertising
Standards Authority (ASA) Wednesday for being
offensive.

The ad for model Elle Macpherson's range of lingerie,
which appeared in Vogue fashion magazine, featured a
woman seen through a keyhole with her thumbs inside
her underpants. The woman's face cannot be seen.

"The Authority considered that, because it implied the
woman was masturbating, the advertisement was likely
to cause serious or widespread offence," the ASA said
in a statement after receiving a complaint.

It said the advertisers had been asked not to repeat
the approach. Vogue said it received no complaints
about the ad.

Bendon UK, the company behind Macpherson's lingerie
range, said the advertisement depicted an intimate
moment and that the photograph was "feminine,
luxurious and stylized."

In 2000, the ASA ordered French designer Yves Saint
Laurent to remove billboards for its Opium perfume
that showed alabaster-skinned supermodel Sophie Dahl
reclining in the nude.

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