A groundbreaking advertising campaign to launch a new generation of vibrators has started running in Dublin this week.

The teaser ads for the Emotional Bliss range of vibes use the strapline ‘Moan, moan, moan… why are women always moaning?’ and directs people to the www.emotionalbliss.com website. The website is a unique, female-orientated site devoted to women and their partners.

The adverts are running on double deck Megaside and Super Rear combinations on city centre routes until the end of June.

Whilst the bold and confident campaign reflects changing attitudes towards female sexuality, it also had the potential to be viewed as controversial. So to avoid causing offensive the creative was carefully agreed in advance with the account team handling the business.

Booking was through PRG publicity based in Eastbourne.

Attached Images

ebliss.jpg (57.5 KB, 373 views)

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