By The Associated Press

SANTA BARBARA, Calif. - The University of California campus here has worked hard to shed its party image.

Chancellor Henry T. Yang has cracked down on notorious Halloween bashes and publicized the five Nobel prizes the faculty have won during the last seven years.

Playboy magazine isn't exactly helping his efforts.

First, it designated UC Santa Barbara as one of the country's Top 10 Party Schools in its September issue. Now, the men's magazine is auditioning and photographing coeds for a feature called "Girls of the Top 10 Party Schools," which will run in its May 2006 issue.

"This is Playboy trading on an old reputation," Dean of Students Yonie Harris said Monday. "And I think it's an exploitative thing to do."

Playboy spokeswoman Theresa Hennessey defended the magazine's actions.

"We're not saying that just because a school is a party school doesn't mean it's not also a great place to get an education," she said.

About 30 bikini-clad girls auditioned Monday, and Hennessey said she expects 70 to 100 more were to be seen by Wednesday.

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