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Old 02-26-2005, 06:38 PM
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Lilith Lilith is offline
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It Isn't Often You See Breast Cream Used in Public

(submitted by gekkogecko)

Reuters

BANGKOK (Reuters) - A promotion for breast enhancing
cream that involved three models having a 15 minute
mammary massage in public has caused a furor in
Thailand, with family groups saying it violates
traditional values and morality.

Despite Bangkok's racy reputation as the "anything
goes" sex capital of southeast Asia, most Thais are
uncomfortable with public nudity and all newspaper
pictures of the demonstration had the breasts blurred
out.

"The campaign is just to promote the product without
considering the damage to society," Ladda
Thangsupachai of the Cultural Watch Center told the
Nation newspaper on Friday. "This is taking advantage
of society and an irresponsible act."

Executives of St Herb Co., which makes the "breast
beautifying" cream, said they laid on the stunt merely
to counter suggestions their advertising claims were
exaggerated.

The Nation said Ying, one of the models, was
embarrassed at having to bare herself in front of the
cameras, but did believe her breasts had become firmer
and the gap between them smaller as a result of the
treatment.

St Herb is likely to evade the wrath of regulators
because the cream is "breast beautifying" rather than
"breast enlarging" -- a trick missed by makers of a
"breast enlarging bra" now under scrutiny from the
Thai Food and Drug Administration (news - web sites).

Whether it works or not, a headline in the Thai Post
tabloid summed up the controversy best in a society
obsessed with marketing gimmicks: "Big breast bras
good for people with small brains."
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