(submitted by gekkogecko)
Reuters

AMSTERDAM (Reuters) - A pharmaceutical company which
sent anonymous Valentine's cards to Dutch
gynecologists in a publicity stunt has been forced to
apologize for sparking family arguments.

The doctors and their partners were furious with the
company -- whose Web site says it mixes "the
ingredients for health and happiness" -- after the
firm sent cards saying "Now shall we tell everyone?,"
De Telegraaf newspaper reported Thursday.

A second card was dispatched to the 800 doctors the
next day explaining that the first had been a gimmick
to promote a new product.

In some cases, the cards caused so much distress that
the company, Organon, sent apologetic bouquets of
flowers, the newspaper said.

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