Not only do I think it's a wonderful idea...but I think this kid should share in the profits/proceeds, even though that was not his goal in this endeavor! There are many instances when a child is well aware of loss...be it a pet or loved one or aquaintance/friend...and is totally ignored in the matter.

I'm kinda pissed that "the organization" will profit (in it's round-about manner) from this idea and not the kid who initiated it!

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Minds are like parachutes. They only work when they are open.

~Thomas Dewar~