Catch22,

In re “controversy moves the product”.

The distributor of ‘The Passion of the Christ’ has increased the number of prints from 2,500 to 4,000 and will show at 2,800 cinemas here in the States.

This is up from 2,500 cinemas a month ago.

The on-line ticket service Fandango reports that sales for the movie made up nearly 70% of it recent sales. Fandango reported that it has become the second biggest film by advance sales, behind LOTR: Return of the King.

Granted, just about all the Christian mythos had been drained out of LOTR by the time Mr. Tolkein’s work made it onto the big screen, but all in all, this winter has been, if you’ll pardon the expression, a helluva good one for celluloid Christianity, no?

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Eudaimonia