After talking to Jenna about her envied/envious thread, and teasing her about the seven deadly sins, I recalled that there had been an article in Money Magazine last fall about stocks for each of the 7 deadly sins, and she suggested I post it.
So, disclaimers: I do NOT own stock in any of the seven companies, nor am I recommending anyone else buy/sell them. But I thought it might be fun to talk about what companies (real or even fanciful) may even be better "fits" now, than they were when the article ran last October.
Original is at:
http://money.cnn.com/2002/10/28/tec...estor/futrelle/

NEW YORK (CNN/Money) - The new Vice Fund invests in companies deriving revenue from "products often considered socially irresponsible," including alcohol and tobacco. But if you really want to be bad, these stocks each offer a concentrated bet on one of the seven deadly sins.

PRIDE

Pride goeth before a fall, and many of us engage in financial hubris by borrowing more than we should. Fair Isaac (FIC: up $0.25 to $36.28, Research, Estimates) rates credit -- good, bad and ugly.

GLUTTONY

Sure, Mickey D's helps us supersize our waistlines, but nothing says gluttony like a Krispy Kreme (KKD: up $0.35 to $35.16, Research, Estimates). As Homer Simpson once put it, "Mmm...doughnuts."

ENVY

Want to look like a movie star? Have some botox injected into your wrinkled face. Allergan (AGN: up $0.71 to $55.98, Research, Estimates) boasts an enviable 90 percent of the market worldwide.

SLOTH

Recliners made by La-Z-Boy (LZB: down $0.48 to $24.04, Research, Estimates) have been the comfy chairs of choice for La-Z men for years and yearzzzzzzz.

AVARICE

There's no better place to see naked avarice in action than an Atlantic City casino -- like those owned by Trump Hotels & Casinos (DJT: down $0.03 to $2.14, Research, Estimates).

LUST

Playboy Enterprises (PLA: down $0.02 to $7.88, Research, Estimates) owns the eminence grise of girly mags. And Hef himself proves that even creepy (rich) geezers can score.

ANGER

The giant, mutant brutes of World Wrestling Entertainment (WWE: down $0.03 to $7.77, Research, Estimates) act out the angry urges we try so hard to suppress -- wearing spandex, no less.