A row has broken out in Holland over an alcoholic drink served in sperm-shaped bottles.

Anti-drinking campaigners say it is a marketing gimmick which wrongly associates sex with alcohol.

The bottles of Popsy contain a vanilla-caramel flavoured drink carrying the slogan "I'm coming".

The Dutch Foundation for Alcohol Prevention says the campaign is perverse and breaks advertising codes.

He says the codes are there to prevent the link being drawn between drinking and sexual or social success.

The Foundation's Wim Van Dalen told Twentse Courant Tubantia: "They've crossed the bounds of decency. Its absolutely not done to link alcohol to sexuality that way."

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