I was manager of a small store years ago. During my training I was told to price things
$1.99 not $2.00 because it looks like a bargain. The shopper thinks its a great deal. They'll be more likely to buy something at $1.99 then they will at $2.00. They've done studies that prove this. Which is why most things are $1.98 or $1.99. Big savings!!!! And this doesn't even take into account the smaller sizes they think we don't notice. It takes a college education to go shopping lately, with calculator in hand! And I saw a package of socks last week with 3..... thats right three.... socks in it. The reasoning being because you always lose one or one wears out before the others......... huh? By the time that happens the 3rd extra sock won't match. And its not like the 3rd sock was free, you definetly paid for it. So who is actually buying these?