What I see:
It's just the one month, chosen as such in honor of a nice round-number anniversary; we won't be going back to do it again year after year (at least I hope that's the intent), & the subject group has not yet, IMO, quite achieved the level playing field in this Year of our Lord.

What I feel:
Setting aside a day, month, year, or millennium for this particular oppressed minority isn't gonna change the minds or hearts of the people who most need an attitude adjustment; kinda like the bird I flipped to the asshole on the interstate, it's a nice empty gesture that did nothing but make the source of the gesture feel better.

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Never argue with an idiot. He'll drag you down to his level, & beat you with experience.