11-02-2002, 08:45 PM
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♦*♥Moderatrix♥*♦
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Join Date: Nov 2001
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This Morning rapped by watchdog
The segment was broadcast in May
A frank discussion about sex on daytime TV show This Morning has been criticised by watchdogs for being "prurient".
Eight viewers complained about a "Sex School" segment on the ITV1 show in May, which demonstrated sex toys and included talk about orgasms and oral sex.
The item did not deal with sex in a gratuitous or offensive manner
Granada
The complaints were upheld by the Broadcasting Standards Commission (BSC) because it was inappropriate for a daytime show on a mainstream channel, they said.
The programme's makers, Granada, argued that the slot was not salacious or explicit, and that sufficient warning had been given.
They said there was nothing on the show that was not available in mass-market magazines.
The segment started with advice on how to overcome common sexual problems before moving on to show sex toys and invite viewers to take part in a phone-in with an expert.
"The item did not deal with sex in a gratuitous or offensive manner," Granada said.
The tone and content of this section... had shifted to a level of prurient detail
Broadcasting Standards Commission
Callers to the phone-in were given clear, simple advice without innuendo or hysteria, they said.
The BSC decided that the initial discussion was helpful and instructive, but the phone-in went too far.
The commission said the tone and content of the segment "shifted to a level of prurient detail inappropriate for a daytime programme" on such a popular channel.
Complaints of inappropriate sexually explicit content against Channel 4 soap Brookside and BBC Two's Reading the Decades were also upheld.
The BSC upheld more complaints against children's show SM:tv live and comedy My Hero, both for swearing.
And the commission ruled in favour of 28 viewers who objected to derogatory content and sexual overtones in a Pot Noodle commercial.
'Sensitive'
But 97 complaints about a gay kiss between two policemen on The Bill in August were dismissed.
"The kiss... was sensitively handled and clearly between two consenting adults," the BSC said.
Another watchdog, the Independent Television Commission, has rejected 160 complaints about the same scene.
Among the BSC's other rulings, 74 complaints against the BBC Two series The Hunt for Britain's Paedophiles were rejected.
Most objected to images of children being abused, but the BSC said sufficient warning had been given and the children's identities were sufficiently concealed without sanitising the nature of the abuse.
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