Manchester Evening News
Monday, 2nd October 2006
Men prefer gadgets to sex
ONE in three men would choose gadgets over beer or sex, a survey reveals today.
Men in the Midlands are the biggest "techno-geeks", followed by London, the south and, in fourth place, the north west.
The most technophobe men hail from Northern Ireland and Wales, while more than 50 per cent of women confess that they have only a limited understanding of technology.
Nearly one-third of women rely on husbands or boyfriends to explain how technologies such as broadband and the new generation of mobile phones work.
Male dominated
The research was carried out by ntl Telewest and Virgin Mobile.
A spokesman said: "Our research shows that technology in the home is still very much a male dominated area.
"Men will always love gadgets and gizmos. However, we were surprised to find that men would be willing to sacrifice beer and sex for the latest gadgets."
The survey of 1,200 people was commissioned to mark the launch of a combined TV landline and mobile package by the two firms.
