I think it's pretty cheesy publicity stunt crap. Superficial, unnecessary and lame.
Hollywood.

Doesn't do much for me!!

CasperTG

PS Steph - Apple Quicktime can read MPEG movies no problem on Macs. Check you've got the latest version installed, it shouldn't be any drama at all.

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You know, Blackadder, for me socks are like sex. Tons of it about and I never seem to get any.

My Photos:
https://imgur.com/a/80hiRdm